Sony A90J Pre-order Price Published! Are You Tempted by 83-inch A90J OLED TV?

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Published May 29, 2025

Established US retailer B&H Photo Video has published the pre-order prices for the Sony A90J Master Series 4K OLED TV, and the 83-inch BRAVIA A90J came in more affordable than initially thought. Are you tempted? (assuming prices are accurate of course)

Update 18 January 2021: B&H Photo Video has removed the prices shortly after we published this video.

https://www.bhphotovideo.com/c/search?q=a90j&filters=fct_category%3Aflat_panel_televisions_2500

We also discuss the impact of Sony's pricing on LG's 83-inch C1 OLED which is not equipped with the brighter OLED Evo panel technology.

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