83-inch Sony A90J OLED TV Priced at £7k, Competing vs 83" LG C1

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Sony has announced the UK pricing for its A90J Master Series OLED TV, with the largest 83-inch model being cheaper than expected.

55-inch Sony A90J (XR-55A90J): £2699
65-inch Sony A90J (XR-65A90J): £3499
83-inch Sony A90J (XR-83A90J): £6999

The main competition for the XR83A90JU will come from LG's 83in C1. The former will have the advantage in HDR peak brightness; whereas the latter will have the upper hand when it comes to the number of HDMI 2.1 ports (four on LG C1 vs two on Sony A90J).

The "Includes Paid Promotion" message at the start refers to this video being sponsored by UK online retailer Box.co.uk. If you're thinking about getting a new TV, please support this channel by considering buying from them:

https://www.box.co.uk/sony+a90j.htm?utm_source=HDTVTest&utm_medium=YouTube&utm_campaign=Sony%2083A90J

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