XPS Is Dead | Dell's Major 2025 Overhaul Explained

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Published Jun 2, 2025

Dell’s iconic XPS brand is being retired—along with Latitude, Inspiron, and more. In this video, Luke dives into Dell’s bold rebranding plan ahead of CES, focusing on simplifying their lineup with names like Pro, Pro Max , Plus and Premium. Are terms like "Pro Max" and "Premium" really simplifying things, or does it just add confusion? Luke explores new products like the Dell 14 Plus and Dell Pro Premium laptops, shares first impressions, and compares this shift to similar moves by HP and Intel.

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VIDEO CHAPTERS
0:00 Intro: The End of Dell XPS
0:37 Big Changes: The New Dell Naming Scheme
2:06 XPS Evolution: What’s Next?
2:55 Dell, Dell Plus, Dell Premium Laptops
4:03 Dell Pro: Business-Centric Laptops
4:58 Dell Pro Max: The Workstation Line
5:13 Concerns About Naming Simplicity

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