Samsung's New QLED TV Impresses vs OLED & Sony Z9D at CES 2018

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Published May 29, 2025

Samsung held several private demo sessions at CES 2018, & its upcoming flagship QLED TV fared really well against a 2017 OLED, last year's Q9F & a Sony ZD9 in a four-way shootout.

Please bear in mind that this is a manufacturer's demo where Samsung pre-selected the content, and we have no control and knowledge of the picture settings used on any of the sets.

Nevertheless, by implementing full-array local dimming (FALD) and a number of other measures, the new Samsung flagship QLED will certainly be more competitive than 2017's Q9F which was edge-lit.

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